Example Report

Preview SEO Audit Report

This is a sample audit showcasing the comprehensive analysis you'll receive. Actual audits include live data from your website with actionable recommendations.

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SEO Audit Report

https://example-ecommerce.com

November 8, 2025

73Health Score
Pages
47
Pages Crawled
Success
94%
Crawl Success Rate
Issues
89
Total Issues
Critical
3
Error Pages
Speed
2100ms
Avg Load Time
Priority
1
Priority Pages
Images
6
Missing Alt Text
Links
0
Broken Links

Executive Summary

This SEO audit analyzed 47 pages on example-ecommerce.com and identified 89 total issues (1.9 per page). The site achieved a 73% health score, indicating moderate SEO performance overall.

Key findings: 3 pages lack meta descriptions, 6 images missing alt text, and 1 page lacks canonical tags.

Performance: Average page load time is 2100ms, which is needs improvement for user experience and SEO.

This report includes site-wide analysis covering all crawled pages, detailed deep-dive analysis of 1 priority page, and actionable recommendations prioritized by impact and effort.

Technology Stack

Technologies detected from meta tags and third-party integrations on the home page.

React
JavaScript Library
Next.js
React Framework
Google Analytics
Analytics
Google Tag Manager
Tag Management

Table of Contents

1Site-wide Analysis
Meta TagsContent & StructureImagesLinks
2example-ecommerce.com/
Core Web VitalsMeta TagsImage Optimization
3Recommendations
Critical PriorityHigh PriorityMedium Priority

Site-wide Issues

Issues affecting multiple pages across your site, identified through comprehensive crawling.

Meta Tags

Missing Meta Descriptions
High PriorityLow Effort
Issue:
3 pages lack meta descriptions, missing opportunities for better SERP click-through rates.
Fix:
Write unique, compelling meta descriptions (150-160 characters) for each page.
/products/old-sleeping-bag
Missing Canonical Tags
Medium PriorityLow Effort
Issue:
1 page lacks canonical tags. No duplicate content detected. Canonical tags are recommended as best practice to future-proof against potential duplication.
Fix:
Add <link rel='canonical'> tags to all pages to specify the preferred URL and prevent potential duplicate content issues.
/products/old-sleeping-bag
Title and OG Title Mismatch
Medium PriorityLow Effort
Issue:
2 pages have different <title> and og:title values.
Fix:
Consider aligning title and og:title for consistency, or use intentionally different values if needed for social sharing.
/category/camping

Content & HTML Structure

Error Pages (4xx/5xx)
Critical PriorityHigh Effort
Issue:
Found 3 404 pages, 3 total 4xx errors, and 0 server errors.
Fix:
Fix broken pages, implement proper redirects, or remove references to these pages.

Images

Missing Alt Text
High PriorityLow Effort
Issue:
6 images lack alt text, hurting accessibility and SEO.
Fix:
Add descriptive alt text to all images. Use empty alt='' for decorative images.
https://example-ecommerce.com/images/promo-1.jpg (on /)
https://example-ecommerce.com/images/promo-2.jpg (on /)
https://example-ecommerce.com/images/promo-3.jpg (on /)
https://example-ecommerce.com/images/blog/tent-setup.jpg (on /blog/best-camping-gear-2024)
https://example-ecommerce.com/images/products/tent-1.jpg (on /category/camping)
https://example-ecommerce.com/images/products/tent-2.jpg (on /category/camping)

Links

No broken links detected

Robots.txt

1
User Agents
3
Disallowed Paths
0
Sitemaps Listed
Valid
Status
Robots.txt Warning
Medium PriorityLow Effort
Issue:
No sitemap directive found in robots.txt
Fix:
Review and update your robots.txt configuration to avoid potential crawling issues.

Sitemap Analysis

Partially Complete
Sitemap Status
45 of 47 pages included
45
URLs in Sitemap
47
Crawled
0
Not Crawled
2 Pages Missing from Sitemap
High PriorityLow Effort
Issue:
Found 2 crawled pages not included in your sitemap. If these pages should be indexed by search engines, add them to the sitemap. If they're intentionally excluded (e.g., utility pages, admin areas), verify they have noindex meta tags to prevent indexing.
Fix:
Review the missing pages listed below. Add indexable pages to your sitemap.xml file. For non-indexable pages, confirm they have proper noindex directives (<meta name='robots' content='noindex'>) to clarify their exclusion.
https://example-ecommerce.com/products/old-sleeping-bag
https://example-ecommerce.com/products/discontinued-tent

Structured Data

No Structured Data Found
Medium PriorityMedium Effort
Issue:
No Schema.org structured data detected. For informational sites, this is optional but can enhance visibility in search results. Recommended only if adding Organization or Article schema is practical within your CMS.
Fix:
Consider implementing JSON-LD structured data if you have specific content types that benefit from rich results (Organization, Article, etc.).

Deep Analysis: Home Page

Detailed performance metrics and rendering analysis including Core Web Vitals, resource loading, and page-specific optimization opportunities.

https://example-ecommerce.com/

Core Web Vitals

FCP
1240ms
First Contentful Paint
LCP
2380ms
Largest Contentful Paint
CLS
0.080
Cumulative Layout Shift
TBT
124ms
Total Blocking Time
SI
1890ms
Speed Index

Meta Tags

SEO Issue
Medium PriorityLow Effort
Issue:
Meta description is 118 characters (recommended: 150-160)
Fix:
Please review and update accordingly

Bot vs User View

No differences detected - Server HTML matches JavaScript-rendered content

Caching

All resources properly cached

CSS

CSS optimized

Images

Large Images
Low Effort
Issue:
1 large image detected - Total size: 334 KB
Fix:
Compress and resize images to appropriate dimensions, convert to modern formats (WebP/AVIF)
https://example-ecommerce.com/images/hero.jpg (334 KB)
Missing Alt Text
Low Effort
Issue:
Images without alt text: 3 images
Fix:
Add descriptive alt text to all images for accessibility and SEO
https://example-ecommerce.com/images/promo-1.jpg
https://example-ecommerce.com/images/promo-2.jpg
https://example-ecommerce.com/images/promo-3.jpg

Scripts

Scripts optimized

Prioritized Recommendations

Action items prioritized by impact and effort, based on the issues found above.

Critical Priority

Error Pages (4xx/5xx)
Critical PriorityHigh Effort
Issue:
Found 3 404 pages, 3 total 4xx errors, and 0 server errors.
Fix:
Fix broken pages, implement proper redirects, or remove references to these pages.

High Priority

Missing Alt Text
High PriorityLow Effort
Issue:
6 images lack alt text, hurting accessibility and SEO.
Fix:
Add descriptive alt text to all images. Use empty alt='' for decorative images.
2 Pages Missing from Sitemap
High PriorityLow Effort
Issue:
Found 2 crawled pages not included in your sitemap. If these pages should be indexed by search engines, add them to the sitemap. If they're intentionally excluded (e.g., utility pages, admin areas), verify they have noindex meta tags to prevent indexing.
Fix:
Review the missing pages listed below. Add indexable pages to your sitemap.xml file. For non-indexable pages, confirm they have proper noindex directives (<meta name='robots' content='noindex'>) to clarify their exclusion.

Medium Priority

Add Structured Data
Medium PriorityMedium Effort
Issue:
No Schema.org structured data detected. For informational sites, this is optional but can enhance visibility in search results. Recommended only if adding Organization or Article schema is practical within your CMS.
Fix:
Consider implementing JSON-LD structured data if you have specific content types that benefit from rich results (Organization, Article, etc.).
Missing Canonical Tags
Medium PriorityLow Effort
Issue:
1 page lacks canonical tags. No duplicate content detected. Canonical tags are recommended as best practice to future-proof against potential duplication.
Fix:
Add <link rel='canonical'> tags to all pages to specify the preferred URL and prevent potential duplicate content issues.
Missing Meta Descriptions
Medium PriorityLow Effort
Issue:
3 pages lack meta descriptions, missing opportunities for better SERP click-through rates.
Fix:
Write unique, compelling meta descriptions (150-160 characters) for each page.
Title and OG Title Mismatch
Medium PriorityLow Effort
Issue:
2 pages have different <title> and og:title values.
Fix:
Consider aligning title and og:title for consistency, or use intentionally different values if needed for social sharing.
Robots.txt Warning
Medium PriorityLow Effort
Issue:
No sitemap directive found in robots.txt
Fix:
Review and update your robots.txt configuration to avoid potential crawling issues.